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How to Mind Read Your Customers, by David P. Snyder
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"What's the most important factor in becoming a successful salesperson? Is it ambition and drive? Maybe it's enthusiasm. Or, maybe, success in sales just boils down to good old-fashioned hard work. While all of these things no doubt contribute to sales success, the real key, according to David Snyder, is understanding and knowing how to read different personality types--including one's own. How to Mind-Read Your Customers, which is based on Snyder's popular seminar, shows readers how to use the principles of behavioral psychology (made easy and accessible) to master the art and science of salesmanship. Using the book's wealth of useful ideas and tools, readers will: * Gain insight into their own personalities * Identify their strengths and weaknesses * Gain a better understanding of themselves * Understand and relate better to others * Size up people as early as the first phone conversation * Improve relationships with customers * Enhance teamwork * Eliminate mistakes in communication * Make a great first impression * Increase sales! Innovative and empowering, yet down-to-earth and humorous, this book is an invaluable resource for anyone in sales, marketing, or customer service on how to take selling skills to the next level."
- Sales Rank: #1451595 in Books
- Brand: Brand: AMACOM
- Published on: 2001-02-15
- Released on: 2001-02-15
- Original language: English
- Number of items: 1
- Dimensions: 8.90" h x .54" w x 6.00" l, .77 pounds
- Binding: Paperback
- 224 pages
- Used Book in Good Condition
About the Author
David P. Snyder is Chairman and CEO of Snyder, Inc., and specializes in new business strategy implementation and training for a national client base. He also runs businesses in fields as diverse as marketing strategy, sales training, education research, curriculum development, and entertainment. He resides primarily in North Carolina.
Most helpful customer reviews
3 of 3 people found the following review helpful.
DISC for sales
By T SANTOSO
I have heard about DISC before but have not read through the concept, so this is actually my first DISC book. DISC is a behaviour profiling, based on an old concept of human behaviour. DISC devide people behaviour into 4 types: D (Driven), I (Influce/Sociable), S (Steadfast) and C (Concientious). D and I are extrovert, and S and C are introvert. This is a commercial type of behaviour analysis that is now widely used.
This book use the bahaviour reading of our customer and custom set our way of treating that customer. In short you should treat certain type of people with similar trait of type to influence them into buying your products.
This book is easy to read, and useful to implement, even if you are not a sales person.
If you like popular psychology applied into business life (books like INFLUNCE in your top liked book) than this one is for you. This is the way we use science of psychology into business life.
0 of 1 people found the following review helpful.
Worth the Read
By PC Pro
I run a small services business and thought this would be a good book to check out to make sure I was on the right track with my customers. I found the book worth while. I can't say that I am able to mind read anybodies mind any more than I was before I read the book, but I do feel that I learned from the book. I think I understand more about what a customer looks for in a business professional.
I would recommend this to anybody who is interested in enhancing their customer service skills.
2 of 2 people found the following review helpful.
Insight for everyone
By Craig Fuller
Any individual who works with at least one other person will gain valuable insights from this book. Understanding how someone else views what you say and processes information is an invaluable tool for managers, sales people and executives. A fast read that keeps you thinking all the way through.
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